Privacy policy

Last update: 20/05/2026

1. Introduction

At LX3 Clothing, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, create an account, subscribe to our newsletter, or purchase our products. We comply with the General Data Protection Regulation (GDPR) and applicable Portuguese law.

2. Data We Collect

We may collect the following personal data:

Identity & Contact Data: name, billing/shipping address, email, phone number.
Account Data: login details if you register an account.
Payment Data: details necessary to process payments (processed securely by third-party providers, not stored by LX3).
Transaction Data: purchase history and order details.
Marketing Data: newsletter subscription preferences, interaction with emails.
Technical Data: IP address, browser type, cookies, and analytics.

3. How We Use Your Data

We use your personal data for:

Order Processing: to confirm, ship, and deliver your purchases.
Payments: securely processed via providers such as MBWay, Google Pay, Visa, Mastercard, or Amazon Pay. LX3 does not store full card details.
Account Management: to provide access to your profile and order history.
Marketing & Newsletters: if you subscribe, we send updates via Mailchimp. You can unsubscribe anytime.
Customer Support: to answer inquiries and manage returns.
Analytics & Site Improvement: to understand visitor behavior and enhance our services.

4. Legal Basis for Processing

We process personal data under the following legal grounds:

Contract: to fulfill your purchase and deliver products.
Legal Obligation: for tax and accounting compliance.
Consent: for newsletters, cookies, and marketing communications.
Legitimate Interest: to improve customer experience and prevent fraud.

5. Sharing Your Data

We share data only with trusted third parties where necessary:

Payment Providers: MBWAY, Google Pay, Visa, Mastercard, Amazon Pay.
Email Marketing: Mailchimp, for newsletters and campaigns.
Analytics: Google Analytics, Meta (Facebook/Instagram Pixel).
Logistics Partners: shipping carriers for order delivery.
Legal Compliance: where required by law or regulation.

We do not sell or rent your personal data to third parties.

6. Data Storage & Retention

We keep personal data only as long as necessary for the purpose it was collected.
Order and transaction data is retained for 7 years to comply with accounting laws.
Newsletter subscription data is kept until you unsubscribe.
Store credit or account data is retained while your account remains active or until requested otherwise.

7. Your Rights (GDPR)

You have the right to:

Access the data we hold about you.
Rectify incorrect or incomplete data.
Erase your personal data (“right to be forgotten”), where legally possible.
Restrict processing of your data.
Object to processing for marketing purposes.
Data Portability: receive your data in a structured format.

To exercise your rights, contact us at: hello@lx3brand.com

8. Cookies

Our site uses cookies to improve functionality, analyze traffic, and personalize your shopping experience. For details, see our Cookies Policy.

9. Security

We apply appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or loss. Payment transactions are encrypted and processed securely.

10. International Transfers

As some of our service providers (e.g., Mailchimp, Google) are based outside the EU/EEA, your data may be transferred internationally. These transfers comply with GDPR safeguards, including Standard Contractual Clauses.

11. Updates

We may update this Privacy Policy from time to time. Updates will be posted on this page with the “last updated” date.

12. Contact

For questions about this Privacy Policy or your data rights, please contact us:
📧 hello@lx3brand.com
📍 LX3 Clothing, Lisbon, Portugal